You run a company. You put your sweat, tears and money into it. So what.
Why do so many entrepreneurs and small business owners miss the importance of their About Us page. It doesn’t matter if that content is on your website, your social media profile page, a gust post or on your printed marketing material. It needs to set your products and services apart from everything else. Does your About Us page so this in a plain, concise and compelling manner?
Take it from me the content and online marketing strategist, this is a task that you should NOT take on entirely by yourself or in house. Even I have to work with other content writers for my About Us pages. We are too deeply involved to write properly on this topic.
Facts about your About Us page
Most visited page
Visitors want to see “what can you do for me”
It’s not really about you!
It’s Spring Cleaning time. Many of us are purging some of the stuff in our closets, garages and cars. Facebook recently did some major Spring Cleaning when it reduced everyone’s LIKES by removing inactive accounts. So its time to do some spring cleaning with your website and social media pages. Choose Lense and Co or your own favorite content writer but please oh please spruce up your About Us page. It’s time for some new, fresh life on your website.